As some of you know I’ve spent most of 2012 traveling and not doing much work all the while I was still making a full time income.
The fact that I was travelling doesn’t mean that I stopped thinking about work and about where I want to go and when I think about it, I was working, only doing different things.
During my travel I mostly read books and watched quite a few TED talks. Today I want to share with you the 15 TED talks I think every online marketer should watch and live by. I’m sure that you will benefit from what is being shared in the following TED talks. I know I learned a lot.
1. Seth Godin: How to get your ideas to spread
I don’t think I should introduce you to Seth Godin since he is pretty well known in the marketing world and many consider him as their “guru”. I read some of his books and I can recommend two of them: All Marketers Are Liars and Tribes: We Need You to Lead Us.
2. Seth Godin: The tribes we lead
Another great talk from Seth Godin.
3. Ken Robinson says schools kill creativity
I just can’t agree more with this one. Schools as they are today are simply not getting anyone ready for the real world. It is just an outdated production line of “human robots”.
4. Tim Ferriss: Smash fear, learn anything
In case you don’t know Tim Ferriss than I recommend you do some research and learn a little about the man. Timothy Ferriss is an American best selling author, entrepreneur, angel investor, and public speaker. He has 3 books under his belt, The 4 Hour Workweek, The 4 Hour Body and the recently published The 4 Hour Chef.
It seems that his latest book, The 4 Hour Chef is the one that is related to this TED talk he gave back in 2009 and according to him, this was the first book he wanted to write. I’m just beginning my reading of this book and I read the other 2 and can’t recommend them enough. Many online marketers consider The 4 Hour Workweek as their second bible, me included .
5. Jason Fried: Why work doesn’t happen at work
Jason Fried has a radical theory of working: that the office isn’t a good place to do it. In his talk, he lays out the main problems (call them the M&Ms) and offers three suggestions to make work work.
6. Dan Cobley: What physics taught me about marketing
Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
7. Richard St. John’s 8 secrets of success
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success and distilling them into 8 words, 3 minutes and one successful book titled: The 8 Traits Successful People Have in Common: 8 to Be Great.
8. Simon Sinek: How great leaders inspire action
Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?”. Simon also wrote a book titled Start with Why: How Great Leaders Inspire Everyone to Take Action which I didn’t have the chance to read yet but it is on my list of book to read so I will get it done soon.
9. Dan Ariely asks, Are we in control of our own decisions?
Dan Ariely is a behavioral economist, the author of Predictably Irrational, uses classic visual illusions and his own counter-intuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions.
10. Daniel Kahneman: The riddle of experience vs. memory
Widely regarded as the world’s most influential living psychologist, Daniel Kahneman won the Nobel in Economics for his pioneering work in behavioral economics, exploring the irrational ways we make decisions about risk.
Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our “experiencing selves” and our “remembering selves” perceive happiness differently. This new insight has profound implications for economics, public policy and our own self-awareness.
I am in the middle of reading his latest book, Thinking, Fast and Slow, which was recommended to me by a good friend and so far it seems that it was an awesome recommendation.
11. Renny Gleeson: 404, the story of a page not found
Renny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer.
Nobody wants to see the 404: Page Not Found, but as Renny Gleeson shows in this TED talk, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship.
12. Tim Leberecht: 3 ways to (usefully) lose control of your brand
The days are past (if they ever existed) when a person, company or brand could tightly control their reputation. Online chatter and spin mean that if you’re relevant, there’s a constant, free-form conversation happening about you that you have no control over.
Tim Leberecht (chief marketing officer at frog) offers three big ideas about accepting that loss of control, even designing for it and using it as an impetus to recommit to your values.
13. Steven Johnson: Where good ideas come from
People often credit their ideas to individual “Eureka!” moments. But Steven Johnson shows how history tells a different story. His fascinating tour takes us from the “liquid networks” of London’s coffee houses to Charles Darwin’s long, slow hunch to today’s high-velocity web.
Steven Berlin Johnson is the best-selling author of six books on the intersection of science, technology and personal experience.
14. Paolo Cardini: Forget multitasking, try monotasking
People aren’t just cooking anymore — they’re cooking, texting (or sexting), talking on the phone, watching YouTube and uploading photos of the awesome meal they just made.
Designer Paolo Cardini questions the efficiency of our multitasking world and makes the case for “monotasking.”
15. Kevin Allocca: Why videos go viral
Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.
Did I Miss One?
I hope you enjoyed and learned from the above TED Talks that I shared. In case you know of a great TED Talk that I didn’t share here, please share it with everyone in the comments below.
I’m always open to watching a great TED Talk. It seems you really can’t go wrong with TED .
Also, please share this list via Facebook, Twitter, StumbleUpon and any other network you might think of.