I love Andre Chaperon. That is no secret and he is one of the “gurus” I trust in the internet marketing niche and I recommended his products before.
Today I want to see if you can understand why I think Andre is different than any other marketer you know in the “make money online” niche.
I want you to check out this page of his:
http://frankvsmatt.com/
(This isn’t an affiliate link and I’m not trying to get you buy anything).
Just take a few minutes and read that page.
Read Frank’s story.
Read Matt’s story.
Read everything.
And than let me know if you understand what Andre is doing differently from any other marketer you encountered.
To make it easy for you, here are 3 main questions I would like to see your answers for:
- What is that page?
- What is the main purpose of that page?
- What is different in that page than other similar pages? (you will need to answer the first question first)
Feel free to add anything else you want by commenting below.
You can learn a shit load of stuff just from reading that page so I strongly recommend you make the time 
.
And remember, not trying to promote anything here and there are no affiliate links here.
Thanks!
{ 22 comments… read them below or add one }
Hi Dror,
This was really good, I think that I am in the process of transition. I am literally working my ass of on all the fronts, so that I can eventually working more on my Internet Marketing business. I am reducing all my liabilities so that I can focus less on working for a man and more on working for myself- without feeling a financial pressure.
I am still being destructed by the shiny objects, but I am becoming selective in what I need. I start recognizing that cogs are missing and searching for specific mechanisms to fill them up. My current plan is to get to $200 per month through amazon product review websites. Then I will be hiring an outsourcer to maintain all the websites for me. I want o effectively focus on the Personal development niche.
This is very much me, but I would not be probably wrong if a lot of people said that:
“I choose to give a fuck. I choose to be different. I choose to have a personality. I choose to reject the status quo. I choose to maintain my core values and never “sell out”…
Wishes of Success
Arthur
That was phenomenal sales copy! Creating two persona’s in one article was brilliant. One for the struggling marketer to relate to and build an emotional connection with and another one for you to say “yes, that’s who I want to be, I need to learn do what he is doing” He even through in the hard core cuss word at the end to make people relate to him more as a “real person”.
I have never heard of this guy before and don’t know anything about his product (although if you trust him I’m sure it’s good) but he is one hell of a salesman.
Robert Clark recently posted..Music Connects Us To A Higher Source
Yeah. You don’t see such sales pages in this niche.
Just look how many out going links he has on that page. No hard sale. Just telling a great and emotional story that his prospects are going to relate with.
If you followed to the next page of the actual course you will see he has the comments open which is also something no one ever did on a sales page.
Wow, yep! I totally missed on all the outbound links because I was so caught up in the story. Thanks for sharing that man, you are right… I did learn a lot!
Reading to learn takes active involvement in the reading process. Here are some steps to teach someone to read to understand..
Pamela recently posted..Hot Tub Service
Not sure I follow what you mean Pamela…
i almost had a heart attack when i read the title….lol
Andre recently posted..CTSR crew China Town Parkoff 2.0
I love the comparison of both characters Matt & Frank. They have different dispositions and decisions. Are they actual accounts of real people? Just curious here. But I like your style of writing. Makes you learn and keep the learning deeper because you engage your readers to participate in a simple task of reading what the content is about. Thanks again! I hope to participate. Unfortunately, I would make an essay if I’ll answer all questions. Maybe next time.
-Dianna
Dianna Winston recently posted..how to seduce a woman
Hi Dianna, Frank are Matt are not real persons. They are 2 personas that Andre built and they represent they 2 types of people that enter the internet marketing world.
Great post. Wow you are awesome. Keep up the good work guys.
Mitzi recently posted..Photography in Miami
We should definitely watch out for “shiny objects” and have a clear understanding of our priorities. Although being a jack of all trades is impressive, it does not compare to being an expert on a few when it comes to business. I give credit to story and the way it is written. I will try not to act like Frank on my ventures.
Kenneth recently posted..DTS Home
Reading is more than simply a decoding process and monitoring your comprehension is a crucial skill. Skillful readers ask questions before they start their reading, during the reading and they continue to let the reading inspire their thinking after they have finished..
Krizza recently posted..The Kindle And The End Of Books
Skillful readers ask questions before they start their reading, during the reading and they continue to let the reading inspire their thinking after they have finished.
Perry recently posted..Trouble Getting Pregnant
Well, he creates a story. Something that other people recognize! When I read it I trusted him directly also because he doesn’t hype the product up.
Although being a jack of all trades is impressive, it does not compare to being an expert on a few when it comes to business.
Pershy recently posted..How to Make a Solar Panel
Good post, but i am also waiting for you to make a post on recent penguin update, let us know how to build niche sites in future.
I have read their stories and I must commend how they bring up the product. They make it so enticing. But would we really believe only because of stories? I need to see proof before I join this. Great post, though!
Thanks for sharing!
-Gabe
Gabe B recently posted..website
I see it as great marketing copy to promote http://tinylittlebusinesses.com/ at the end. The site is currently “closed” but you can join their mailing list. From what I gather, the author is no longer buying the next “shiny new product” from gurus. Instead he discovered the real money is actually being the guru selling the shiny new product.
Hi Dominic, I actually think that Andre (the author of the course) has discovered that it is much better to provide real value and to build a relationship with his readers. At least that’s what I think and I wouldn’t put Andre in the same line of all the other IM “gurus”.
Great useful post for internet marketers. Good job, go ahead.
Eliseo Richard recently posted..CelebsTaped
There is no much hype in Andre’s post as I have seen many other marketers do. I think that is what he is doing differently, and it is a good thing because the many posts that I have come across that have hyped the product too much usually leave me with a lot of mixed feelings.
Carl recently posted..Kim Kardashian Air Yeezy Sneakers
Dror,
This article is so timely. I am in the process (without having been aware of it) of changing from Frank to Matt.
I’ve bought a lot of magic bullets. The only thing I ever shot was my foot.
This article really brought it home. Thanks a lot for real value and helping me unclutter my mind so that I can actually see how I’m changing my focus in this internet world.
You’re the best. Keep it up.
Tony