Many article marketers are forgetting about the power and importance of the resource box. You should be aware that the resource box is what will get you links and will drive traffic to your sites.
The key to article marketing is that other web-masters that are looking to use an article you submitted to an article directory must include your resource box as is when they post your articles on their sites. This is why your resource box is so important and failing to use it correctly will take out all the power of article marketing.
The most common mistake marketers do is making the resource box into and author bio box. This might come as a shock to you, but the people reading you articles don’t really care about you. I am sorry, but that is the hard cold truth. All they care about is what’s in it for them.
Here are some guidelines to follow when writing your resource box so you can make the most of it:
- Write the resource box first – Before you write your article. The resource box should be the answer or the solution for a question or a problem you are raising in your article. By writing the answer first, it will be much clearer to you how to write you article so it will fit perfectly with the resource box.
- Don’t make it about yourself – As I mentioned previously, the people reading you articles don’t really care about you. This is why you should try and make a make a some kind of an offer for them. Just think as a reader and ask yourself what will they get if they will click on your links?
- Use the word FREE – Emphasize FREE information on your site. Make a FREE offer. The word FREE is a magic word and when people know they can get FREE information the will be more willing to click though to your site.
- Keep it short – You want the resource box to be short and to the point. No more than 4 lines.
- Make one of your links a full URL link with the http:// – People seem to click on full URL links more. It may be less effective for linking and SEO purposes but that is why you will include at least one other anchor text link.
- Spy – Search and look what other top marketers in your niche are using in the resource box. But no matter what you find, the prior rules are more important so stick to first and only add good stuff you see other marketers are doing.\
